our story!

meet the founder.
Divyush is infamous for being red in all the choices he has made, from switching from a banker’s life to hustling as an entrepreneur, from not believing in the education system to completing his Masters in Marketing & Finance. Ambitious and visionary, he has his heart for cars and chivalry, always in a quest to set the right vibe.



for the husters, by the hustlers.



our creations.
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the perfume room.
our range of gender-free french eau da pardum is designed for all your hustling occassions...
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the daily folio.
the daily folio is your go-to place for all the daily essentials. Instead of...
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all temperature hoodie.
our signature hoodie is designed for sudden rises in the temperature and...