just white, black and red? are you serious?

just white, black and red? are you serious?

There has a been an extensive research before freezing the colour palette of sorta. The colours have their individual significance and together they have a different meaning.

Firstly, these colours are classic and timeless. They have been used in fashion for many years and are associated with sophistication, elegance, and luxury. This aligns with the image and target market of many high-end fashion brands including ourselves. These colours can give an aesthetic of exclusivity and luxury.

Second, these colours are versatile and can be used in many different ways. Black and white are neutral colours that can be paired with a variety of other colours, patterns, and textures. This allows for a wide range of options for the fashion brand to create different looks and styles. Red is a strong accent colour that can be used to add drama and impact to a look, which can be used to make a bold statement for a fashion brand.

Third, these colours can be used to create a consistent and cohesive visual identity for the brand. When a fashion brand uses a limited colour palette, it can help to create a recognisable and consistent look across all marketing materials, including advertising, packaging, and social media. This can be especially useful for building brand recognition and loyalty.

Finally, these colours are easy to mix and match, which can make it easier for the fashion brand to create new designs and collections. And these colours are also easy to combine with other colours, patterns, and textures to create different looks.

In conclusion, a fashion brand using black, white, and red as their colour palette can be justified by the timelessness and elegance of the colours, the versatility of the colours, the ability to create a consistent visual identity and the ease of combining with other colours. The brand can use these colours to create a strong visual identity, communicate their message effectively, and appeal to their target market.

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